"We built The Block as a hub to celebrate DEW Nation's love for all-things basketball, music and culture on and off the court." "We're excited to bring the bold and unique style of MTN DEW to Cleveland for NBA All-Star 2022 – continuing the 3-Point DEW Zone tradition we introduced in 2020 and creating unique experiences for fans at home and local to Cleveland around our roster of NBA athletes that celebrate fans' love of the game," says Pat O' Toole, vice president, marketing, MTN DEW. The DEW Zone ™ (aka basketball's ultimate deep shot) returns to test the league's top shooters in the star-studded MTN DEW 3-Point Contest. MTN DEW returns as the official sponsor of the fan-favorite 3-Point Contest.And the RUFFLES 4-Point Ridge Line is back by popular demand! For every shot made from behind the 4-point line, RUFFLES and the NBA will donate $4,000 to support the Thurgood Marshall College Fund, a minimum of $40,000.
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